Founded in 2015 by Mingmin Wang, former Principal Creative Director at frog Design China, YIYU Industrial Design Studio specializes in human-centered design, integrating physical products, digital experiences, and services to create impactful innovations.

With 18+ years in design consulting, Mingmin has led projects across industries such as consumer electronics, smart appliances, healthcare, automotive, FMCG, and new retail, helping brands drive growth and create meaningful value. Mingmin’s client portfolio includes global brands like Samsung, Siemens, Bosch, BMW, Audi, 3M, and The North Face, as well as leading Chinese companies like Midea, Haier, Huawei, Meizu, and Starbucks China. His work has earned multiple international awards, including iF, Red Dot, Good Design Award (G-Mark), and IDEA.