As part of Luckin Coffee’s smart retail strategy, Luckin Go is more than a self-service coffee machine—it is a branded touchpoint that bridges digital convenience with physical space. Our design approach focused on brand extension, intelligent interaction, and urban adaptability.

We translated Luckin’s minimalist brand language into a cohesive and scalable visual identity for the device. Clean proportions, intuitive interfaces, and dynamic light structures convey both professionalism and user-friendliness. A modular design system enables flexible deployment across offices, communities, and transit hubs—enhancing efficiency while reducing operational costs.

Through industrial design, Luckin Go becomes not just a retail machine, but a meaningful interface between brand and consumer in the evolving landscape of smart urban experiences.