This project originated from the strategic transformation of a global B2B LED technology leader into a new lifestyle brand. Beyond defining brand values and product direction, we played a key role in translating core technologies into compelling consumer experiences through industrial and experience-driven prototyping.

The result is a highly expressive floor lamp that seamlessly merges technology, aesthetics, and function. Throughout the design process, we explored not only the form and mechanical structure, but also collaborated closely on technically complex areas such as optical control and vibration-based pattern projection.

Through iterative digital simulations and prototyping, our design and engineering teams discovered a novel way to create a “wow” moment—by embedding a rotating projection film within the lamp’s body, producing a dynamic and immersive lighting effect that transforms any space into a sensory experience.